We taste tested a large number of brands of peanut butter. This actually took us a few years. We even tried numerous organic brands, because we really wanted an organic peanut butter. Unfortunately, we just didn't like the taste of any of the organics. We then, taste tested numerous peanut butter brands that were not organic, and the only one that we liked was Jif, and this particular type of Jif listed above. Out of all the peanut butters we tried, this was definitely the tastiest. And, if we didn't find this brand, we would not have included peanut butter in our personal survival supply.